New Museum, The Broad, to Open in DTLA this Month

The Broad museum’s lobby. [via The Los Angeles Times / Iwan Baan / The Broad and Diller Scofidio + Renfro]
Philanthropists Eli and Edythe Broad gives downtown Los Angeles a new contribution and it opens this month on September 20th. Introducing The Broad, the all new contemporary art museum, will have more than 250 works on view including works by Cindy Sherman (who I talked about recently), Barbara Kruger, Jasper Johns, Ed Rusha, Andy Warhol, Jeff Koons and more.

Upon its grand opening, The Broad is set to debut Yayoi Kusama’s LED installation, “Infinity Mirrored Room.” The Broad’s Director of Marketing and Communications, Alex Capriotti, consulted with the artist’s studio and has confirmed that viewers will have a limit of 45 seconds to take in Kusama’s starry continuum. Timed reservations for “Infinity Mirrored Room” are set on an individual basis, so spare the selfie, and don’t blink.

Yayoi Kusama inside “Infinity Mirrored Room – The Souls of Millions of Light Years Away” during a media preview of her exhibition at the David Zwirner gallery in New York. November 7, 2013. [via The Baltimore Sun / Mike Segar/ Reuters]
Operating six days a week (closed on Mondays), The Broad’s honeycomb structure will give two floors worth of art on view, for free! It is speculated in the future, temporary exhibitions may require advanced ticketing for a price, but while The Broad is here to stay, enjoy the free admittance while it lasts.

Monday closed
Tuesday and Wednesday 11am – 5pm
Thursday and Friday 10am – 8pm
Saturday and Sunday 10am – 6pm

The Broad’s parking garage is $12
Nearby: Music Center / Walt Disney Concert Hall $9
Walking distance: California Plaza garage $8 with museum validation

The Broad is located at 221 S. Grand Avenue in downtown Los Angeles.

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